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The Craft and Business of Pitching

Location: Zoom
Next session: Three part workshop on Jan 29, Feb 5 & Feb 12 – 5pm PT each day
Leader: Jeane Phan Wong
These sessions will not be recorded; you must participate live.

Is it really possible to sell a pitch without being an established writer with a long list of credits?

This workshop dives into both the craft and business of pitching from the perspective of lower- and mid-level writers. Unlike most pitch classes—which focus solely on structure and technique—you’ll actually get to hear a live pitch that sold in the room. Subject to guest availability, you’ll also experience additional successful pitches and gain insider insights from an executive on what sells in today’s marketplace.

There are two tiers of participation:

  • Pitch Tier: Receive personalized feedback on your five-minute pitch from the instructor. If time allows, you may have the opportunity to receive a second round of feedback to refine and strengthen your presentation. This tier is limited to ten participants.
  • Audit Tier: Observe, take notes, and learn from live examples, instructor feedback, and peer discussions. No limit on participation.

All participants will receive a curated list of resources, including a compilation of pitch documents and recorded pitches.

Pitches succeed or fail based on what happens in the room. To hear real pitches that succeeded is an exceptionally rare opportunity, as is getting live feedback from successful industry veterans. Very few classes offer this kind of access. Don’t miss out—sign up today.

Class One, The Craft, part 1 (Thursday, January 29, 2026 – 5pm)

  • The difference between a take and a pitch
  • The structure of a take v. pitch
  • IP/OWAs v. original, with a checklist for each types of projects
  • Examples of pitches that have sold (subject to guest availability)
  • What makes a pitch land and what makes a pitch sink
  • Q&A
  • Group One pitches and feedback. (Time restrictions tbd based on enrollment, which is capped at 5 per group.)

Class Two, The Craft part 2 (Thursday, February 5, 2026 – 5pm)

  • More best practices (not rules) – but what elements should be in a take v. a pitch
  • To memorize or not memorize, that is the question
  • Zoom versus in-person pitching
  • Pitch decks v. lookbooks, do you need them?
  • Another example of pitch that has sold (subject to guest availability)
  • Examples of decks
  • Q&A
  • Group One pitches and feedback. (Time restrictions tbd based on enrollment, which is capped at 5 per group.)

Class Three, The Business (Thursday, February 12, 2026 – 5pm)

  • Can I get paid for pitches?
  • Getting pitch meetings with or without reps, with or without producers, or with or without attachments
  • Buyers and avenues where to sell
  • Lateral networking to help you sell
  • Making your generals do more work for you in helping you sell
  • Templates following up and following through to help you close
  • Thoughts from an industry executive  (subject to guest availability)
  • Q&A
  • REVISED pitches and provide feedback.  (Time restrictions tbd based on enrollment.)

Price: $180 or $90

$90 will register you for all three sessions–you will be able to listen, ask questions, and participate in discussion.

$180 registers you for all three sessions PLUS a slot to live pitch and hear feedback. Subject to time availability, there may also be an opportunity to present a revised pitch. Only 10 live pitch slots are available. When they sell out, you may still register to participate at the $90 rate.



The Craft and Business of Pitching with Live Feedback




The Craft & Business of Pitching


About Jeane Phan Wong: A child of Vietnam War immigrants, Jeane is Vietnamese-Chinese. She was raised Buddhist in the San Gabriel Valley with stints in Orange County and a Mormon town in Nevada. Jeane is a screenwriter, playwright, author, journalist, and podcaster. After doing NBC’s Writers on the Verge, she has sold several pilots, a feature, and has experience producing television and has covered prep, set, and post. She has written on Arrow, Freemantle’s Sandokan, and in a roundtable for an Untitled Mattel property. She consulted for Freeform’s pilot Aznbbygrl. She’s currently part of Rideback Circle and the Muses & Melanin Fellowship where she is working on her debut novel. As an instructor and guest speaker, Jeane draws not only from her experience as a working writer, but also from her background as a former feature executive and writers’ room assistant. She specializes in guiding emerging and mid-career writers through the realities of selling their work—an area in which she has extensive first-hand experience, having sold more projects than she has staffed.

Important Notes:

  • This workshop will not be recorded. If you would like to participate, you must join at the listed time.
  • We will email registered participants 5 to 7 days before the workshop is scheduled to take place and a reminder the morning of the workshop.
  • If you do not see the email (please check your spam folder), or if you would prefer that we email you at a different address from the one you used to make payment, get in touch with us at info@pagecraftwriting.com. After the cancellation deadline, we will not be able to accept a lost or overlooked email as a reason for a refund.
  • PageCraft’s Code of Conduct applies to this and all PageCraft workshops, labs, and retreats. Please take a moment to review it.
  • Cancellation Policy: You are entitled to a refund of your registration price minus 5% if you cancel at least 72 hours in advance of the first workshop session. We will not be able to provide refunds after that time.
  • PageCraft is not responsible for other costs incurred by participants or prospective participants.