The Craft and Business of Pitching

Location: Zoom
Next session: Three part workshop on Jan 29, Feb 5 & Feb 12 – 5pm PT each day
Leader: Jeane Phan Wong
Special Guests: Evan Iwata, Chris Licud
These sessions will not be recorded; you must participate live.
Registration is now closed. Stay tuned for information about future sessions.

Is it really possible to sell a pitch without being an established writer with a long list of credits?

This workshop dives into both the craft and business of pitching from the perspective of lower- and mid-level writers. Unlike most pitch classes—which focus solely on structure and technique—you’ll actually get to hear a live pitch that sold in the room. Subject to guest availability, you’ll also experience additional successful pitches and gain insider insights from an executive on what sells in today’s marketplace.

There are two tiers of participation:

  • Pitch Tier: Receive personalized feedback on your five-minute pitch from the instructor. If time allows, you may have the opportunity to receive a second round of feedback to refine and strengthen your presentation. This tier is limited to ten participants.
  • Audit Tier: Observe, take notes, and learn from live examples, instructor feedback, and peer discussions. No limit on participation.

All participants will receive a curated list of resources, including a compilation of pitch documents and recorded pitches.

Pitches succeed or fail based on what happens in the room. To hear real pitches that succeeded is an exceptionally rare opportunity, as is getting live feedback from successful industry veterans. Very few classes offer this kind of access. Don’t miss out—sign up today.

Class One, The Craft, part 1 (Thursday, January 29, 2026 – 5pm)

  • The difference between a take and a pitch
  • The structure of a take v. pitch
  • IP/OWAs v. original, with a checklist for each types of projects
  • Examples of pitches that have sold (subject to guest availability)
  • What makes a pitch land and what makes a pitch sink
  • Q&A
  • Group One pitches and feedback. (Time restrictions tbd based on enrollment, which is capped at 5 per group.)

Class Two, The Craft part 2 (Thursday, February 5, 2026 – 5pm)

  • Thoughts from an industry executive, with special guest Chris Licud
  • More best practices (not rules) – but what elements should be in a take v. a pitch
  • To memorize or not memorize, that is the question
  • Zoom versus in-person pitching
  • Pitch decks v. lookbooks, do you need them?
  • Another example of pitch that has sold (subject to guest availability)
  • Examples of decks
  • Q&A
  • Group One pitches and feedback. (Time restrictions tbd based on enrollment, which is capped at 5 per group.)

Class Three, The Business (Thursday, February 12, 2026 – 5pm)

  • Thoughts from an industry executive, with special guest Evan Iwata
  • Can I get paid for pitches?
  • Getting pitch meetings with or without reps, with or without producers, or with or without attachments
  • Buyers and avenues where to sell
  • Lateral networking to help you sell
  • Making your generals do more work for you in helping you sell
  • Templates following up and following through to help you close
  • Q&A
  • REVISED pitches and provide feedback (time restrictions tbd based on enrollment)

Price: $180 or $90

$90 will register you for all three sessions–you will be able to listen, ask questions, and participate in discussion.

$180 registers you for all three sessions PLUS a slot to live pitch and hear feedback. Subject to time availability, there may also be an opportunity to present a revised pitch. Only 10 live pitch slots are available. When they sell out, you may still register to participate at the $90 rate.

REGISTRATION IS NOW CLOSED. Stay tuned for information about future sessions.

About Jeane Phan Wong: A child of Vietnam War immigrants, Jeane is Vietnamese-Chinese. She was raised Buddhist in the San Gabriel Valley with stints in Orange County and a Mormon town in Nevada. Jeane is a screenwriter, playwright, author, journalist, and podcaster. After doing NBC’s Writers on the Verge, she has sold several pilots, a feature, and has experience producing television and has covered prep, set, and post. She has written on Arrow, Freemantle’s Sandokan, and in a roundtable for an Untitled Mattel property. She consulted for Freeform’s pilot Aznbbygrl. She’s currently part of Rideback Circle and the Muses & Melanin Fellowship where she is working on her debut novel. As an instructor and guest speaker, Jeane draws not only from her experience as a working writer, but also from her background as a former feature executive and writers’ room assistant. She specializes in guiding emerging and mid-career writers through the realities of selling their work—an area in which she has extensive first-hand experience, having sold more projects than she has staffed.

About Chris Licud: Chris is an award-winning screenwriter, playwright, and Virginia native. Her short film, We Were Meant To, which she co-wrote, premiered at the 2023 Sundance Film Festival, won the Special Jury Prize at the 2023 Student BAFTA Awards, and won the Grand Prix Award at the 2023 HollyShorts Film Festival. It is now in development as a feature film. Her play Life with a French Bulldog was a finalist for the American Playwriting Foundation’s 2023 Relentless Award Picket Plays, which was initiated by the Writers Guild of America. Chris is the writer/co-director and producer of the scripted horror podcast Something Strange Is Happening, which premiered at the 2021 Tribeca Film Festival as part of its inaugural podcast selection. Estuary Films optioned the series, which is now in development for TV. Chris was one of 10 participants selected for the 2020 PGA Power of Diversity Master Workshop for her half-hour dramedy Gringas, which she sold to Hulu. Prentice Penny (Insecure) is executive producing the series. Chris earned her MFA in Screenwriting from the American Film Institute, where she won its 2020 Writers’ Room Ready Award for her half-hour dramedy 24K and its 2020 William J. Fadiman Award for her coming-of-age drama Daughters, which was also a 2021 Nicholl Semifinalist. Before transitioning to film, Chris worked in advertising at the executive level in both creative and strategy for major brands. She also holds an MS in Publishing from New York University, where she specialized in new media experiences and cinematic audio. She served as the Associate Producer of the AFI Screenwriting and Directing Showcases, which segues graduates into the global media industry, and now teaches filmmaking at Chapman University.

About Evan Iwata: An alum of the Warner Bros. Television Writers’ Workshop, Evan Iwata grew up in Oshkosh, Wisconsin, where his Japanese-American father and extremely Midwestern mother provided him with a nurturing yet culturally confusing East-meets-Midwest upbringing. Inspired by his father’s photography career, Evan took an early interest in filmmaking, and at age 16 he was hired to create a documentary about Oshkosh’s little-known hip-hop scene. He went on to attend the USC School of Cinematic Arts, and upon graduation he quickly found his way into the writers room, working in support staff roles on series including Starz’s Outlander, CBS’s CSI: Cyber and Pure Genius, and ABC’s The Fix and Emergence. Most recently, he was a staff writer on the upcoming HBO Max sci-fi thriller series Subject To Change from J.J. Abrams and Bad Robot, and he currently has projects in development with ABC, Lionsgate Television, and DreamWorks Animation. Evan is a writer of TV dramas and dramedies that focus on ordinary people dealing with extraordinary circumstances, most often through the lenses of grounded genre, coming-of-age, and family drama. He loves using big ideas to tell small, intimate human stories.

Important Notes:

  • This workshop will not be recorded. If you would like to participate, you must join at the listed time.
  • We will email registered participants 5 to 7 days before the workshop is scheduled to take place and a reminder the morning of the workshop.
  • If you do not see the email (please check your spam folder), or if you would prefer that we email you at a different address from the one you used to make payment, get in touch with us at info@pagecraftwriting.com. After the cancellation deadline, we will not be able to accept a lost or overlooked email as a reason for a refund.
  • PageCraft’s Code of Conduct applies to this and all PageCraft workshops, labs, and retreats. Please take a moment to review it.
  • Cancellation Policy: You are entitled to a refund of your registration price minus 5% if you cancel at least 72 hours in advance of the first workshop session. We will not be able to provide refunds after that time.
  • PageCraft is not responsible for other costs incurred by participants or prospective participants.